Question 1

What are Google Shopping Ads?

Accepted Answer

Shopping Ads are the product listings that appear at the top of Google search results — with the product image, title, price, and store name. They're shown when someone searches for a product Google recognizes you sell. The intent is high: most clicks come from buyers already comparing options.

Question 2

Do I need Google Merchant Center?

Accepted Answer

Yes. Shopping Ads pull data from a product feed inside Google Merchant Center. We handle Merchant Center setup, product feed configuration, and the ongoing data sync between your store and Google.

Question 3

How important is the product feed?

Accepted Answer

The feed is everything. Shopping Ads don't use keywords — Google decides which searches to show your product on based on the title, description, attributes, and category in your feed. We rewrite titles, fix attributes, and structure the feed to match how your buyers actually search.

Question 4

Can Shopping Ads run alongside Performance Max?

Accepted Answer

Yes — and they often should. Standard Shopping gives you channel control and visibility into what's converting. Performance Max layers on AI-driven scale across every Google surface. The right mix depends on your catalog size, margins, and goals.

Question 5

What's a realistic ROAS for Shopping Ads?

Accepted Answer

Healthy Shopping Ads campaigns typically run between 3:1 and 6:1 ROAS, but it depends on your category, margin, and competition. We set a target ROAS based on your unit economics, then optimize the feed, bids, and structure to hit it.

Your products at the top — image, price, click.

When Shopping is the right play.

How it works.

Merchant Center & Feed

Campaign Structure

Optimize & Scale

Frequently asked questions.

Ready to put your products at the top?